Apple: Watch The Watch, But Also Watch The Bottom Line
Submitted by Anonymous (not verified) on
For years we’ve written how emotional engagement and loyalty metrics were “leading indicators,” that is to say, they were measurable factors that change before the economy starts to follow a particular pattern or trend. To be more precise, emotional engagement and loyalty metrics are leading indicators of consumer behavior rather than economic indicators – indicating the pattern of how consumers will behave toward a brand – positively or negatively – 12 to 18 months down the road. Best example to date, and no surprise to us, Apple took the lead in the 4th Quarter as the #1 smartphone seller in the world.