By: John Eldh, VP of North America Channel Sales
I’m thrilled to share that three executives at Symantec – May Mitchell, Tricia Atchison and Sue Fossnes – have been recognized by CRN for its 2014 “Women of the Channel” list. CRN’s annual list highlights the accomplishments of female executives within vendor, distribution and solution provider organizations, and the impact they are having on the advancement of the IT channel industry as a whole. Additionally, May and Tricia were selected to be a part of CRN’s “Power 100,” the top 100 most powerful women in the channel.
May Mitchell has helped to champion Symantec’s transformation toward a partner-centric model. As Symantec’s Vice President for North America Marketing, she has taken a market-led approach in the development of new market-pull and market-push campaigns and programs, product roadmaps and enablement tools to support our key priorities. This year, May is helping to lead the charge with our partners to grow with us through the redesigned Partner Program.
Tricia Atchison, Senior Director, North America RTM & Channel Marketing at Symantec, worked to unveil our Global Channel Strategy, which has positioned us to invest more time and resources into our partner community. Currently, she’s working to educate partners on our go-to-market priorities and provide them with market intelligence to plan their business with Symantec. Tricia is helping our partners drive awareness and demand with their customers by providing critical marketing programs and tools they need to be successful.
Sue Fossnes, Senior Director, Global Channel Operations, also worked to introduce Symantec’s Global Channel Strategy and to develop our redesigned Partner Program, which was based on the input of our partners. Over the next year, she will continue to guide partners through the transition period, and help drive long-term growth and profitability. Additionally, Sue is committed to building a stronger channel-focused culture at Symantec, as part of our company transformation.
Thanks to May, Tricia and Sue for their fantastic work and commitment here at Symantec. You’ve helped to shape an incredible channel program. To read more about these key leaders at Symantec, be sure to check out CRN’s “Women of the Channel” list. Also, you can learn more about Symantec’s commitment to global diversity and inclusion.