Shant Soghomonian (@shants_au) is Director of Specialty Channel Sales at EMC responsible for the Asia Pacific and Japan markets

I recently came across a quarterly publication of Asian Scientist, that reported how nanotechnology is reinventing medicine (Asian Scientist, Vol. 1, Issue 3, July – September 2014). The rise of the nanorobots has huge implications to our battle against many diseases. For those familiar with nanorobots, they are like drones locking onto the bad cells such as cancerous cells and releasing drugs to kill them off while sparing the healthy ones. Therefore legacy treatments will need to be re-evaluated.

Today, like many doctors, we hold the belief that legacy treatments are the only recognized medical treatment. However, the rise of nanotechnology in the medical field will change the way we look at treatments in the near future.

In the same way, when enterprise IT designs their data protection blueprints, the traditional data protection architecture comes into mind. If it ain’t broke, don’t fix it. Or so they think, or pray!

Traditional data protection strategy cannot meet today’s IT challenges of evolving infrastructure architectures, explosive unstructured data growth, application performance, as well as system and application availability. Accidental or silo-based approach on data protection, in most IT environments, is common place for every new deployment of applications and systems, resulting in IT resource constrain and ineffective management of data movements.

Is there a more robust data protection architecture that eliminates silos, consolidates data protection, and assists enterprise IT in their transformation from cost centers to business enablers?   

Today, many customers have transformed their data protection operations into a service-oriented consumption model utilsing EMC’sProtection Storage Architecture that future-proofs their investments and helps them jumpstart into a IT-as-a-Service. By gaining control and visibility of backup and recovery operations, protection storage usage and centralized management of data movements, down to prescribing data protection policies for business users, enterprise IT can offer data protection-as-a-service (DPaaS) to their business users with chargeback capabilities based on utility or other measureable IT consumption metrics. This integrated approach reduces overall costs, increase in application performance and availability, allows for defined data protection process and management, and gains trust and confidence from business owners.

I see very similar analogies between nanotechnology and EMC’s Protection Storage Architecture (see comparison diagram below). Both challenge conventional thinking and strive to make positive impacts.

EMC Business Partners can tap on EMC’s Protection Storage Architecture for data protection and availability solutions in driving next generation data protection strategies for customers. Customers can start their journey of transformation with EMC’s protection storage solutions such as the EMC Data Domain Deduplication System and scale into a full-fledge DPaaS model as data protection operations grow.

The next time your customer tells you that data protection is cliché and is working fine, create the appeal of DPaaS, starting with the story of the rise of nanotechnology.

Good selling!