Baiting Your Hook, How to Create a Marketing Strategy

With market demand for cloud services expected to triple over the next few years, there has never been a better time than now to offer cloud services.

According to Markets and Markets the overall global managed services market size will be $193.34 billion by 2019, up from 2014’s 107.17 billion, with CAGR of 12.5%

As a Solution Provider, you want to take advantage of this tremendous opportunity, and in order to do so, you need to find a way to differentiate against the competition. A solid marketing strategy is crucial to help introduce and integrate cloud backup services into your portfolio.

Whether today’s buyer is 57% or 70% of the way through the buying process before they contact a potential supplier or not, they need to be able to find you when they begin their search.  You need to have a strong online presence including a responsive or mobile ready website that includes your value proposition, an about us page and customer testimonials.  You also need to consider that many buyers will find you through social media so you need to be active on LinkedIn and Twitter at the very least.

The guide Baiting Your Own Hook, How to Create a Marketing Strategy answers common questions such as:

  • How is selling monthly recurring revenue services different than other products?
  • What are the key benefits for hiring a professional marketer?
  • Besides email and events, what are some key elements for an integrated marketing plan?
  • What kind of marketing support should I look for in a vendor’s partner program?

 

Planning a successful marketing strategy is one of the biggest challenges for a Solution Provider launching a new cloud backup service. To learn how to build an integrated marketing strategy for generating greater monthly recurring revenue, download your free copy of the guide Baiting Your Own Hook, How to Create a Marketing Strategy.

Download the Guide