Best Marketing

How to sell more managed services (Part 2 of 3: leveraging social media)

Once upon a time cold calling was the number one technique for generating sales. It still works. But in today’s sales 2.0 environment, social media has emerged as a key success factor for engaging new prospects, demonstrating value, and getting sticky with new and current customers.

Introducing Marketing Academy for EMC Business Partners!

We just got back from our 3rd annual Global Partner Summit event, and all I can say is 'WOW!' What an incredible conference. For partners, there were so many big announcements and so much rich content, but one highlight that I am especially thrilled about is the brand new Marketing Academy for EMC Business Partners.