Best Marketing

Solution Providers: Design Skills Help Pump Up Marketing

How important is design to solution providers' marketing strategies?

Many readers have an aversion to merely looking at a text-dense document, let alone reading it. And in a go-go business world in which many things can compete for a decision-maker's attention, marketing professionals need to find ways to pull them in.

Sales were driven by customer demands for larger displays and touchscreen capabilities

According to The NPD Group’s Distributor Track and Commercial Reseller Tracking Service, large format commercial displays (LFCDs) saw some of the strongest growth in the B2B indirect channel over the past year, compared to other NPD categories.

How You Can Get More Out Of Your Email Marketing

Email has long been a cornerstone of business marketing strategy, especially in the information technology industry.

In fact, businesses say email marketing is critical in lead generation, according to a report from Demandwave, a B2B digital marketing agency. Its recent report on the state of B2B digital marketing found that 73 percent of businesses surveyed said email is the chief driver of sales leads, with search engine optimization right behind at 70 percent.

Excel in the Cognitive Era: Join the IBM Watson Build

Over the past year, IBM has initiated a series of programs to help you, our IBM Business Partners, develop greater expertise and higher-value solutions to help our mutual clients redefine markets and lead their industries. With the launch of our new PartnerWorld program in January, IBM has moved vigorously from a product-centric model to one focused on competencies, customer satisfaction and revenue, all to empower you to excel in the Cognitive Era.