Four Tips For Capturing A Larger Share Of The Disaster Recovery As A Service Market

Industry analysts predict the market for Disaster Recovery as a Service (DRaaS) will grow at an unprecedented rate in the next few years. According to Gartner, Inc., DRaaS spending in the U.S. will increase to $1.2B by 2017. TechNavio echoes this surge, forecasting a compound annual growth rate of nearly 55 percent between now and 2018. The primary driver for this uptick in demand is simple: cost savings. By outsourcing backup and disaster recovery processes to services providers, organizations can save time and money in recovering from outages and disasters. It goes without saying that this demand represents a lucrative opportunity for you—but only if you know how to capture it. Following are four tips for achieving higher sales and profits through a DRaaS offering. The success of your business depends on delivering data protection solutions that work as intended. Consider these tips as you seek to capture a greater share of the DRaaS market by delivering recovery assurance that will enable your customers to peacefully sleep at night.