6 Ways Cisco Hopes To Prop Up Partners In 2017


(NOTE: This story was originally posted to CRN.com Jan. 23.)

Pushing For Partner Profits

Cisco wants to help drive the profitability of its partners through six new channel initiatives, including new security training, sales help programs and digital transformation workshops.

"All of these [programs] directly align in the Americas' priories around digital, security, software and core," said Rick Snyder, senior vice president of Cisco's Americas Partner Organization, in an interview with CRN. "We have some major initiatives currently underway to help our partners succeed and really thrive this year."

Here are the six initiatives Snyder and his team are focusing on in 2017 to help better engage, enable and evolve its channel community.