What Makes For A Successful Marketing Campaign? Here Are Nine Tips From IT Vendors

(Note: This article was posted to CRN.com Aug. 12.)

Top Notch

How can solution providers deliver successful marketing campaigns? CRN asked the marketing superstars highlighted in the 2016 Partner Marketing Guide to shine a light on what worked best for them.

The guide, CRN's first ever, highlights the marketing programs that IT vendors offer to solution provider partners. The support, services and capabilities these programs provide to the indirect IT channel can be invaluable, and in some cases, prove to be the key differentiator in a customer's purchasing journey.

Here's a sample of their responses.