Best Marketing News

An IT management software exec discusses the different ways partners can help clients adopt cloud.
Amid many partner opportunities in security, here are five reasons VARs may want to check out secure file sharing and collaboration.

TerraNova Consulting Group explains how the channel can add to their recurring revenue streams through wireless plans.

Brocade's CMO breaks down how solution providers should treat and best utilize LinkedIn, Facebook and Twitter.

Take it from a marketing professional: You need IT’s help to drive success in 2016.

Startups don't always invest in the channel from Day One. However, advanced threat detection startup Cyphort did, and the investment is starting to pay off, channel chief Denise Hayman said. 

How can a marketing organization for a multi-billion dollar solution provider become more effective? It took a combination of planning, people and technology. Here’s the story from the chief marketing officer of Avanade.