Best Marketing News

Words of advice on managing your company's brand, and changing the name.

The rise of blogs helps connect subject-matter experts with potential customers.

"Little things" mean a lot for customers, attendees at XChange 2016 were told.

At XChange 2016, expert Melanie Spring offered a crash course on how to build an effective brand.

How can solution providers deliver successful marketing campaigns? Here's what worked for marketing superstars from several IT vendors.
As part of CRN's 2016 Partner Marketing Guide, vendors' marketing experts share their best social strategies for solution providers.

Vendors need to team up with distributors around video and webinars to boost business, according to a group of distributors.