Best Marketing News

Channel companies are using more social media, investing more in marketing and hiring sales reps from outside IT.

Future Tech's sales and marketing approach sounds distinctly traditional, and Venero wouldn't have it any other way.

David DeCamillis has in just three years grown the Denver Biz Tech Expo from infancy to the Mountain West's can't-miss tech event.

Customer experience is no longer something that's "nice to have," it's a necessity.

Developing a personal brand and not being afraid to borrow others' ideas are the keys to a successful startup, says Walt Mossberg.

Fala Afshar, the chief marketing officer for software-defined networking company Extreme Networks, has amassed more than 35,000 Twitter followers, operates a popular Huffington Post blog and hosts a weekly podcast. Here are his tips for taking full advantage of social media.  

A completely subjective list of useful accounts for the broad channel community, including newshounds, official vendor feeds, savvy marketers, mega-execs and forward-thinking solution providers.