Best Marketing News

Success comes to marketers who understand customer expectations and new email trends and explore ways to meet those expectations and play to those trends.

This environment leaves little room for infighting or poor communication between CIOs and CMOs.

Ultimately, marketing efforts allow you to know the passions and pain points of customers and prospects. 

Too many advisers can spoil a social media strategy. That's what Mitt Romney's staffers maintain after taking a social media shellacking in the 2012 U.S. presidential race.   

HP's Lynn Anderson says technology organizations are facing a new normal when it comes to the buying habits of today's IT customers.

Are you guilty of any of these bad habits? What are you going to do about it?

While overall IT spending is rising, it’s the cloud portion that's really driving the growth. The core, traditional on-premises model looks like it's on the verge of a recession.