Best Marketing News

Showing off culture through Twitter and other social media is one way to show prospective employees that your company is a great environment to work in.

The folks at Frugal Business have an interesting rundown of reasons why your company needs social media, and  just what it can mean for businesses that take the time to do it right.

Solution providers can use Twitter and social media as a way for customers, and prospects, to see the value of their services.
Unlike traditional marketing, social media marketing is a two-way street, and it's not about making a sales pitch.
Ten common social media missteps that are locking solution providers out of potential value.
Take a look at 10 Tweets to draw inspiration from to help lighten the mood.

Managing this portfolio and generating customer value from these technologies requires a more integrated and consolidated approach, but not at the expense of marketing's ability to innovate.