Best Marketing News

Even though sales, as a practice, is evolving in the IT channel, CLV still isn’t top of mind for every value chain organization. 

Take a look at some of our favorite Tweets from solution providers and their execs at the event.
Branding doesn't mean spending millions, David Mayer, senior partner at Lippincott, said at 2015 XChange Solution Provider. However, solution providers do need to avoid some common missteps.
There's nothing wrong with showing off a little, especially when it comes to promoting your business on social media. Take a look at 10 solution providers that showed off their best assets this week.

When channel salespeople and marketers think of engaging with their target prospects, they should be thinking about a wide variety of interactive experiences.

Computer Design & Integration (CDI), a Teterboro, N.J.-based solution provider, has seen "hyper growth" driven in part by a social media push. Read about how they did it. 

Solution providers used Twitter this week to discuss 3D printing, automation, IT spending and more.