There's a long list of unwritten rules for anyone founding a startup in today's world. You should make sure you're under 30 (and it certainly helps if you're a college dropout). You should set up shop somewhere in Silicon Valley (or at least very nearby). You should avoid entering a market where another massive incumbent already has a billion users. And, most importantly, you should never, ever write a manifesto. Ello founder and CEO Paul Budnitz is breaking every one of those rules. The post Meet the Man Who Founded Ello After Selling a $35K Pair of Pants appeared first on WIRED.