Value proposition is the maximized, optimized force of the perceived value that you are offering to potential customers. Many marketers, however, leave it on the website and forget about it in email. We’re busy testing this subject line or that, without any real strategy in mind.
A peer example in this blog post will show examples of how to formulate a testing strategy for every element of email marketing, giving you an advantage over the competition and driving conversion.

When you think about the deep blue sea, you might instantly think of whales or coral reefs. But spare a thought for giant clams, the world's largest living shellfish. These incredible creatures can live to 100, grow up to four and a half feet long and weigh as much as three baby elephants. In this charming talk, marine biologist Mei Lin Neo shares why she's obsessively trying to turn these legendary sea creatures into heroes of the oceans.

How can disadvantaged students succeed in school? For sociologist Anindya Kundu, grit and stick-to-itiveness aren't enough; students also need to develop their agency, or their capacity to overcome obstacles and navigate the system. He shares hopeful stories of students who have defied expectations in the face of personal, social and institutional challenges.

With more than half of the world population living in cities, one thing is undeniable: we are an urban species. Part game, part urban planning sketching tool, "Cities: Skylines" encourages people to use their creativity and self-expression to rethink the cities of tomorrow. Designer Karoliina Korppoo takes us on a tour through some extraordinary places users have created, from futuristic fantasy cities to remarkably realistic landscapes. What does your dream city look like?

In an unmissable talk about race and politics in America, Theo E.J. Wilson tells the story of becoming Lucius25, white supremacist lurker, and the unexpected compassion and surprising perspective he found from engaging with people he disagrees with. He encourages us to let go of fear, embrace curiosity and have courageous conversations with people who think differently from us. "Conversations stop violence, conversations start countries and build bridges," he says.